INTERVIEW: Michael Beinhorn Talks Pre-Production Services

Michael Beinhorn is a music producer based out of LA. Grammy nominated Beinhorn has worked with artists such as Marilyn Manson, Social Distortion, Ozzy Osbourne and many more.

Now, Beinhorn introduces pre-production services. Musicians now have a unique and cost-effective opportunity to work directly with a seasoned recording industry professional, regardless of what stage they are at in their careers and where they are located geographically.

We got the chance to talk to Beinhorn about pre-production, his past projects and more.

Which artist has had an impact on your career in an inspiring way?  Too many to mention, spanning through many periods of music and art. Brian Eno. The Beatles. Wassily Kandinsky. Ludwig Van Beethoven. Akira Kurosawa. Karlheinz Stockhausen. Henny Youngman. Just kidding about Henny Youngman. 

Have you ever ran into any radical creative differences when working with an artist? Yes- and on numerous occasions. When I’m working on a project, I am always open to the possibility that a creative difference may arise at some point. When that happens, it’s vitally important to be compassionate, keep an open mind and be flexible. 

What was a moment in your life that made you want to become a producer? I don’t think I ever really had one of those moments. It was more a matter of recognizing that producing was something I really loved doing, it was something that other people had begun recognizing me for and I could actually earn a living doing it.

What did you find to be your biggest struggle while pursuing your career as a music producer  Getting my foot in the door was the hardest thing, initially. After 5 years of working with my production partner, I had a very successful record when I was 23. However, when I went off on my own, I discovered that no one else identified me with that project or even knew I’d been involved. It was as if I was starting out from the very beginning and I had a lot of doors closed in my face. Fortunately, that only lasted a few years!

Your newest project is pre-production, what triggered you to take on this new endeavor?  While noticing that the quality of artists’ recordings had been in decline for awhile, I also began to notice that fewer artists were even aware of what pre-production is. When I made that connection, it seemed pretty obvious that offering pre-production as a standalone service to artists made a lot of sense. Pre-production is also something that makes an artist’s recording much more cost-effective, since they can have all their structural and foundational elements in place before they start recording. This means they can really know exactly how their recording will turn out instead of having to guess. 

Cost-efficiency seems to be important to you with launching your pre-production service, what made this of importance to you? In this day and age, cost-efficiency is important to everyone who wants to make a recording- especially to artists who don’t have a lot of money to work with. The way I see it, if I’m creating a service that offers a service to artists at all levels, I also have to consider what will make it accessible and affordable to them. 

2018 was a very successful year for you, what do we have to look forward to from you in 2019? My plan for 2019 is to bring pre-production back into the narrative of modern record-making.

Check out all that Michael Beinhorn's new pre-production service has to offer and Keep up with him on Twitter.